Alphabet City
While traveling a few years ago I had a dream about a city where all streets were named for the category of businesses located on that street. On Automotive Avenue, for example, you might find a Honda dealership, Jiffy Lube and a Pep Boys. This obviously isn’t a new idea, and you see it especially in cities outside the United States. Although it wasn’t named such, in China I came across a street where every merchant was a sign maker and merchant, most of them selling the exact same goods.
But what if you took that idea one step further. Instead of these specialty streets existing in isolation, perhaps they exist in a gridded urban environment where the intersection of two streets might be represented by companies who’s identity spans two industries. The Apple Store, for example, might exist on the corner of Circuit Street and Fruit Way, with Best Buy the neighbor on one side and Edible Arrangements on the other. A ZipCar might be parked at the intersection of Automotive Ave. and Fashion Lane, and eBay’s offices might be at corner of Electronics Road and Liquid Lane. Like Denver, Colorado, the street names on both axis would be in alphabetical order, in this case to facilitate finding or exploring certain business categories.
Furthermore, the empty lots at certain intersections might provide the impetus to imagine new types of products or business models (or at the very least more creative company names). Is there a market for a new kind of store that might sell comfortable chairs (Furniture Road) while you get your keys cut (Hardware Heights)?
I’m open to ideas and suggestions.

1847 Lower Manhattan map, via Wikimedia Commons.














